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Privacy Policy

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1. Data Protection at a Glance

General notes

The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for data collection on this website?

The person responsible for data processing on this website is:

Leibniz-Zentrum für Agrarlandschaftsforschung (ZALF) e.V.
Eberswalder Str. 84
15374 Müncheberg

Telefon: +49 33432 82 0
E-Mail: Kontakt Info-ZALF

Responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

How do we collect your data and what do we use it for?

  • When you visit our pages, your IP address is stored. This happens in a shortened form, we use it to create statistics.
  • In order to operate our website we also have to process data.
  • To be able to process your request, we need your contact data and request contents.
  • In order to constantly improve our web offer for you, we rely on the support of an analysis service.
  • We have profiles in some social networks and can also view information from you there.
  • We work together with some service providers who can receive your data for specific purposes.

Analysis tools and third-party tools

When you visit our website, your surfing behavior can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following privacy policy.

You can contradict this analysis. We will inform you about the possibilities of objection in this privacy statement.

Objection to advertising e-mails

The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertisement and information material is hereby contradicted. The operators of the site expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as through spam e-mails.

2. Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company.

Dr. Stephan Wirth
Leibniz-Zentrum für Agrarlandschaftsforschung (ZALF) e.V.
Eberswalder Str. 84
15374 Müncheberg

Telefon: +49 33432 82-352
E-Mail: Contact data protection officer

Furthermore we are beeing supported by ecoprotec GmbH regarding the implementation of the EU-DSGVO.

ecoprotec GmbH
Mr. Florian Melzer, Dipl. Jur.
Pamplonastraße 19
33106 Paderborn

Telephone: +49 341 698 202 80
Email: Contact Melzer

3. Data Collection on our Website

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

The collection of these data is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the technically error-free presentation and optimization of our website - for this purpose the server log files must be recorded.


We partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested are stored on the basis of Art. 6 Para. 1 letter f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of his services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this data protection declaration.

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 letter b GDPR if your inquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 Para. 1 lit. a GDPR) and / or on our legitimate interests (Art. 6 Para. 1 lit. f GDPR), as we have a legitimate interest in the effective processing of the inquiries addressed to us.

The data sent to us by you via contact requests will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular legal retention periods - remain unaffected.

Form entries / event registration

If the opportunity for the input of personal or business data (email addresses, name, addresses) is given, the input of these data takes place voluntarily. The legal basis for this processing is Art. 6 Para. 1 lit. b and lit. f GDPR. The collection and processing of the data serves only the purpose stated in the respective online form.

When you register for events on our website, your details (usually e-mail, surname and first name) are stored for the preparation and implementation of the event and for any queries we may have. The data will not be used for any other purpose without the consent of the persons concerned and will not be passed on to third parties.


Our website uses Matomo (formerly Piwik), an open source software from InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, for statistical evaluation of visitor access. Matomo uses cookies, which are stored on your computer and which enable an anonymized analysis of your use of the website. The information generated by the cookie about your use of the website is transferred to our servers and summarized in pseudonymous user profiles. It is not possible to draw conclusions about a specific person, as your IP address is anonymized immediately after processing and before storage.

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f GDPR.

Our legitimate interest is to improve the quality of our website and its contents. This enables us to find out how the website is used and thus to continuously optimize our offer.

You can prevent the evaluation by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all functions of this website to their full extent.

Further information on data protection can be found in the privacy policy at:


Alternatively, most modern browsers have a so-called "Do Not Track" option that tells websites not to track your user activity. Matomo respects this option.


We use various services from "Google". Google is a group of several companies. We will inform you which company is responsible for the service used and the data processing associated with it in the respective service description. Unless otherwise stated below, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, is responsible for data processing.

By visiting our website, Google receives the information that you have called up the corresponding subpage of our website. Unless otherwise described in the following, at least the data mentioned in section 4 is transmitted to Google. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not want the assignment with your profile at Google, you have to log out before activating the button. Google stores your data as user profiles and may use them for the purposes of advertising, market research and/or demand-oriented design of its services. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

Google may transfer your data to servers worldwide. This also affects locations in countries without an adequate level of data protection. For the transfer of data, e.g. to the USA, Google has concluded so-called standard data protection clauses in accordance with Art. 46 para. 2 lit. c GDPR.

We have no influence on further data processing by Google beyond the purposes mentioned. The information provided therefore only represents our current state of knowledge.

Further information on data protection at Google can be found at:


You can object to the use of data by Google here:

  • Opt-Out-Plugin:,
  • settings for the display of advertising at:

Web fonts

We use "Google Web Fonts", a directory of different fonts, for the uniform and visually appealing presentation of textual content on our website. When you visit our website, the fonts are reloaded from a Google server, which enables us to achieve faster loading times and a better Google ranking.

The legal basis for the use of "Google Web Fonts" is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the above-mentioned pursued purposes, i.e. uniform and attractive presentation as well as faster loading times and better search engine ranking.


This website integrates YouTube videos. When you visit one of our websites where YouTube is embedded, a connection to the servers of YouTube is established. This tells the YouTube server which of our pages you have visited. Furthermore, YouTube can store various cookies on your end device. YouTube may use these cookies to obtain information about visitors to this website. This information is used, among other things, to gather video statistics, improve the user experience and prevent fraud. If you are logged into your YouTube account, you allow YouTube to map your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f GDPR.

4. Social media



We operate a Facebook fan page of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook") to communicate with you and other interested parties and to provide information about On Spot and our range of products and services.

We process the following categories of data:

  • Communication content such as news and comments
  • Like-Me-Data
  • Profile information such as pictures and other information published by you
  • The above-mentioned data may also include special categories of personal data, the processing of which is, however, privileged pursuant to Art. 9 Paragraph 2 letter e of the GDPR

Due to the continuous development of Facebook, the availability and processing of data is changing, so for further information please refer to the Facebook privacy policy:


Please note:

Facebook also determines the user's IP address for logged-in visitors. If you are a member of Facebook and are logged in at the same time as your Facebook profile when you visit our "fan page", Facebook will link your visit to your personal user account.

The legal basis for this data processing is Art. 6 para. 1 lit. f GDPR based on our above legitimate interest.


Via the so-called "Insights" of the Facebook page, statistical data of different categories are available for the operators of the "fan page". These statistics are generated and provided by Facebook. This function cannot be turned off or the generation and processing of the data cannot be prevented. For further information please click on the following link:


In the context of the processing of personal data for the Insights statistics, we and Facebook are jointly responsible in accordance with Art. 26 GDPR. In this regard, Facebook provides an agreement, which you can find here Facebook page Insights Supplement.

For a selectable period of time as well as for the categories fans, subscribers, persons reached and interacting persons, the following data is currently provided by Facebook: Total number of page views, "Like" information, page activity, post interactions, reach, video views, post reach, comments, shared content, responses, proportion of men and women, country and city of origin, language, store views and clicks, clicks on route planners, clicks on phone numbers. This also provides data on the Facebook groups linked to our Facebook page.

For us, no direct personal reference can be established, but for Facebook.

Due to the constant development of Facebook, the availability and processing of data changes, so for further information please refer to the Facebook privacy policy:


The legal basis for this data processing is Art. 6 para. 1 lit. f GDPR based on our legitimate interest in communicating with you, informing you and using the power of Facebook.

Further information

We have no influence on data that is processed by Facebook on its own responsibility according to the Facebook terms of use. You can find more information about this in the privacy policy of Facebook. For data transfer, e.g. to the USA, Facebook has concluded so-called standard data protection clauses in accordance with Art. 46 Para. 2 lit. c GDPR.

If we process your personal data when operating the fan page, you are entitled to the rights stated in this privacy policy. If you wish to assert your rights against Facebook, the easiest way to do so is to contact Facebook directly. Facebook knows both the details of the technical operation of the platform and the associated data processing as well as the concrete purposes of data processing and can implement appropriate measures upon request if you exercise your rights. We will gladly support you in asserting your rights as far as we are able and forward your requests to Facebook.


We use the short message service Twitter of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103 U.S.A. back. Responsible for data processing of persons living outside the United States is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

We would like to point out that you use the Twitter short message service offered here and its functions on your own responsibility. This applies in particular to the use of the interactive functions (e.g. share, rate).

We ourselves do not collect any data via our Twitter account.

However, the data you enter into Twitter, in particular your user name and the content published under your account, will be processed by us to the extent that we re-tweet or reply to your tweets, if applicable, or write tweets from us that refer to your account. The data that you freely publish and distribute on Twitter is thus included by us in our offer and made available to our followers. We base this processing on article 6 paragraph 1 f GDPR. We have a legitimate interest in communicating with you via Twitter and in this course to process the data published by you.

Information on which data is processed by Twitter and for what purposes it is used can be found in the Twitter privacy policy:


ZALF has no influence on the type and scope of the data processed by Twitter, the type of processing and use or the transfer of this data to third parties.

By using Twitter, your personal data will be collected, transferred, stored, disclosed and used by Twitter Inc. and, in doing so, transferred to, stored and used in the United States, Ireland and any other country where Twitter Inc. does business, regardless of your place of residence.

Twitter processes your voluntarily entered data such as name and user name, e-mail address, telephone number or the contacts in your address book when you upload or synchronize it.

You can restrict the processing of your data in the general settings of your Twitter account and under "Privacy and security". For mobile devices (smartphones, tablet computers), you can also restrict Twitter access to contact and calendar data, photos, location data, etc. in the settings there. However, this depends on the operating system used.

For the data transfer e.g. to the USA, Twitter has concluded so-called standard data protection clauses according to Art. 46 para. 2 lit. c GDPR.

Further information on these points is available on the following Twitter support pages:


You can find out about the possibility of viewing your own data on Twitter here:


Information about the conclusions drawn from Twitter to you can be found here:


Information about the available personalization and data protection settings can be found here (with further references):


You also have the option of requesting information via the Twitter privacy form or the archive requirements:


5. Further services


Videos from the video portal Vimeo of Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA are integrated into our website. By means of a plugin we can also integrate video content that we have published on Vimeo on this website.

We have a legitimate interest in integrating videos using Vimeo and the associated data processing on our website in order, among other things, to present our content in an appealing manner for you. The corresponding legal basis is Art. 6 para. 1 f GDPR.

When you access a page on our website on which a Vimeo video is embedded, a connection to the Vimeo servers is established and the plugin is displayed on the page by notifying your browser. Unless otherwise described in the following, at least the data listed in section 4 will be transmitted to Vimeo. If you are logged in to your Vimeo account, Vimeo will assign the information to your user account. If you activate a plug-in on our website, e.g. by clicking the start button of a video or leaving a comment, this information will be assigned to your Vimeo account. You can prevent this by logging out of your Vimeo account before using the plugin.

If you do not wish to use cookies, you have the option of blocking the placement of cookies or removing stored cookies by changing your browser settings and using appropriate browser add-ons. Further information on your rights can be found below.

Vimeo may transfer your data to servers in the USA. The USA is a country without an adequate level of data protection. For this data transfer, Vimeo has concluded so-called standard data protection clauses in accordance with Art. 46 Par. c 2 GDPR.

Further information on data processing and notes on data protection by Vimeo can be found at:


6. Recipient

If not specifically explained in the individual sections, we will forward your data internally to the responsible employees and, if necessary, to other recipients such as authorities, tax consultants, banks, lawyers, web hosters and other third parties typically involved in the processing in the course of normal business operations. This data may also be forwarded to third parties if it is necessary to pursue our claims or if there is a legal obligation to do so.

A transfer to third parties for independent use does not take place without your express consent and always follows the requirement of legality. All service providers are integrated in accordance with the requirements of the GDPR.

7. Delete

Your personal data will only be stored for as long as it is necessary for the purposes for which it was collected, including compliance with statutory accounting or reporting requirements.

We are required by law to retain basic information about our customers (including contact, identity and transaction data, business letters) for tax and commercial law reasons for a period of six years after the end of the business relationship or ten years after the end of the current tax year in which the invoice was issued (§ 257 HGB, § 147 AO and others).

In individual cases, separate deletion periods apply, which we have then highlighted in the respective sections.

Under certain circumstances, you can request the deletion of your personal data: for more information, please refer to the section "Your rights".

8. Your Rights

In certain cases, you have the following rights in relation to your personal data:

Right of access (Art. 15 GDPR) to your personal data which we process. Based on this right, you can obtain a copy of your personal data stored with us and check whether we are processing this data lawfully.

Right to correction (Art. 16 GDPR) of your personal data stored by us. On the basis of this right, you can have incomplete or incorrect data stored with us corrected, even though we may have to check the accuracy of the new data you provide.

Right to deletion (Art. 17 GDPR) of your personal data. On the basis of this right, you can demand that we delete or remove personal data if there is no valid reason for its further processing. You can also request us to delete or remove your personal data if you have successfully exercised your right to object to the processing (see below), if we have processed your data unlawfully or if we are obliged to delete it in order to comply with local legislation. For legal reasons, it may not always be possible to comply with your request for deletion, but you will be informed of this at the time of your request.

Right to limit the processing (Art. 18 GDPR) of your personal data. On the basis of this right, you can ask us to suspend the processing of your personal data in the following cases: (a) if you want us to establish the accuracy of such data; (b) if the use of the data by us is unlawful but you object to its deletion; (c) if you want us to keep the data for longer than is necessary for us because you need it to establish, exercise or defend a legal claim; or (d) if you have objected to the use of your data by us but we need to verify whether there are overriding legitimate reasons for its use.

Right of transferability (Art. 20 GDPR) of your personal data to you or a third party. If you so wish, we will provide you or a third party designated by you with a copy of your personal data in a structured, common, machine-readable format. However, this right applies only to automated data that you have originally consented to the use of or that has been used to fulfill a contract with you.

Right to object to the processing (Art. 21 GDPR) of your personal data. This right exists if we invoke a legitimate interest (or that of a third party) and your particular situation leads you to object to the processing for this reason, as you consider your fundamental rights and freedoms to be impaired. You also have the right to object if your personal data are processed for the purpose of direct marketing. In some cases, we may demonstrate compelling reasons for processing that are worthy of protection and that outweigh your rights and freedoms.

Right not to be subjected to automated decision-making (Art. 22 GDPR) (including profiling) if this would significantly affect you. Since we do not engage in such activities, this right is in practice not relevant to your use of the website.

Right to revoke consent at any time (Art. 7 para. 3 GDPR) if we need your consent to process your personal data. However, this has no effect on the lawfulness of the processing prior to the revocation of consent. If you revoke your consent, we may no longer be able to provide you with certain products, content or services. However, we will inform you of this at the time of revocation.

Right to complain to a supervisory authority. The supervisory authority responsible for us is

The State Commissioner for Data Protection and the Right to Inspect Files
Dagmar Hartge
Stahnsdorf Dam 77

9. Changes to this privacy policy

This privacy policy may be updated or otherwise changed at any time. You will be notified of any changes to our privacy policy by posting the amended version on the website.

This version was last modified on the date indicated below. Older versions can be requested from us.

Last modified on: 09.12.2020

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